Jure Gašperšič is the founder of Adventure Slovenia, established in 2008 with a clear vision: to present Slovenia through thoughtfully curated journeys that combine authenticity, elegance, and seamless execution.
A passionate and experienced traveler, Jure brings more than 20 years of experience in the travel industry, shaped by extensive international travel and hands-on destination work. This background has given him a deep understanding of what discerning travelers truly value — meaningful access, cultural depth, and impeccable organization. His global outlook, paired with an intimate knowledge of Slovenia, allows Adventure Slovenia to create journeys that feel both exclusive and deeply rooted in place.
Jure’s professional background spans destination development, experiential travel design, and leadership within the adventure and luxury tourism sectors. His long-standing expertise in outdoor leadership and destination logistics has been instrumental in shaping Adventure Slovenia into a respected boutique DMC, trusted by leading international partners and high-end clients alike.
At the heart of Jure’s philosophy is a commitment to sharing Slovenia in an honest and inspiring way — through its landscapes, cuisine, heritage, and people — while ensuring every journey is personal, refined, and flawlessly delivered.